MP Music Network ‘Music Industry Day’ program announced

The second MP Music Network ‘Music Industry Day’ program has been released.

Building on last year’s successful online event when over 100 people attended, this will be one of the biggest gatherings of industry on the Peninsula.

Dozens of industry experts from the Mornington Peninsula, regional Victoria and metro Melbourne will share insights on topics including What will it take for the Shire become the regional music capital of Australia? How do we get audiences back to shows? And how can music help the Mornington Peninsula consolidate its position as a cultural destination?

Speakers include local artist and bar owner Clint Hyndman (Something for Kate), Zombeaches/NYCK Dominique Garrard, music lawyer Paul O’Gorman, Music Victoria CEO Simone Schinkel, Caravan Music Club/Archies Creek Hotel owner Peter Foley and festival promoter Shaun Adams.

The morning sessions will be relevant to everyone in the industry, before artists, venues and sound engineers will peel off for workshops and masterclasses.

REGISTER HERE

PROGRAM

Morning Session 10-12.30: Whole music sector in main room

10-10.05am: Acknowledgement of country

10.05-10.10am: Welcome from Council

10.10-10.30am: History of Mornington music: Mornington has a storied history of music and venues and festivals. Let’s set the scene.

10.30-11.15am:  What will it take for the Shire become the regional music capital of Australia? How will the Music Plan 2025 help? Who holds the mantle at the moment and what can they teach us?

11.15-12pm: Audience Development: Audiences have changed their habits during lockdowns. So how do we get audiences back to shows?

12-12.30pm: How can music help the Peninsula consolidate its position as a cultural destination? What other regions can we learn from?

Lunch: 12.30-1.15pm

Live Music Workshops: for venues

1.15-2pm: Touring circuits:

• We are greater than the sum of our parts. How can the Ninch venues build better relationships and communicate their offerings to work better with nearby regions to encourage more regular tours?

2-2.45pm: Spaces and Places: Are there enough venues and spaces on the MP to satisfy the demand and supply? What are the gaps? When can we expect Performing Arts Centre? Are there council run venues that we can use for shows?

2.45-3.15pm: Festivals and outdoor events: What festivals have run in the last 6 months? What has worked best? How is the council supporting this? 

3.15-3.45pm: How to be culturally safe: First Nations presentation on why acknowledgments of country are important, making venues culturally safe for First Nations artists and how to source FN artists

3.45-4pm: Live Music Precincts: What are they? Why has the industry asked for them? Why has council committed to them? How will they help venues? Where should they be? What is the process?

4-4.30pm: Venues roundtable

• What venues do we have?
• What are their biggest issues?
• What are their biggest issues in programming local original music?
• How could funding best help programming over the winter

4-4.30pm: Sound Production masterclass for sound professionals etc

1.15-4.30pm Artist Workshops for artists/musicians: 

1.15-2pm: Peak body support: Music Victoria, APRA, Australia Council and the MPMN present on how they can you and answer questions

2-3pm: How to get gigs on the Ninch and beyond:

3-3.45pm: Management, recordings and releases: At what stage of your career should you consider signing a management deal or a record label contract? How to find them and what to watch out for?

3.45-4.30pm: PR/Publicity: What do artists need to best present themselves to venues and promoters and media?

4.30-5pm: Final Round-up. What did we learn? How can we work better together? Next steps?

5-6pm: Networking drinks

6-7.30pm: MP Music Plan 2025 launch

 

REGISTER HERE

 

Program may change without prior notice