The Innovation in Marketing Fund provides one-off support for discrete marketing projects that explore different ways of engaging audiences, building brand awareness and increasing income for existing programs, products or activities within the creative industries.

Download the Innovation in Marketing Fund 2018 Program Guidelines (DOC, 219.0 KB)

Funding Available

  • $2,000 – $20,000

Who can apply

  • Small to medium organisations (less than 20 FTE staff) within the creative industries.

Key dates

Round opens: 18 January 2018 using the Creative Victoria Grants Portal

Round closes: 5pm, 15 February 2018.

For activity commencing after 1 July 2018

Who to talk to

Ruth Gormley: 8683 3216 or at

Laura Perini: 8683 3213 or at

Links and downloads

Innovation in Marketing Fund 2018 Program Guidelines  DOC, 219.0 KB
Innovation in Marketing Fund 2018 Application Drafting Tool DOC, 71.5 KB
Creative Victoria Budget Drafting Tool (XLS, 103.0 KB)
Previous Recipients
Information for all applicants